#VAXTHENATION: LIVE Alliance Launches National Vaccination Campaign As 400+ Artists + Industry Join Forces


The COVID-19 vaccine rollout is ramping up across the nation. Today, Australia’s $36.4 billion* Live Entertainment Industry is speaking out. 
 
No more virtual performances – it’s time for real life! 

More than 400 of Australia’s biggest artists and performers (see list below) have joined forces with leading tour promoters, music festivals, venues, ticketing agencies, record labels, comedy producers, theatre, opera and dance companies, media outlets, industry associations, peak bodies and global brands like YouTube and TikTok launch #VAXTHENATION – a new campaign asking Australians to help ‘stop the interruptions’ and get vaccinated… now!  
 
Spearheaded by the newly established LIVE Alliance (Live Industry Venues + Entertainment) – which includes representatives from organisations Association of Artist Managers (AAM), Australian Live Music Business Council (ALMBC), Australian Music Industry Network (AMIN), APRA AMCOS, Australian Recording Industry Association (ARIA), Australian Festivals Association (AFA), Frontier Touring/Mushroom Group, the Live Entertainment Industry Forum, Live Nation, Live Performance Australia (LPA), Secret Sounds and TEG – #VAXTHENATION has brought our country’s Live Events Industry together as never before. 

Lending their names to #VAXTHENATION are over 225 performers including PowderfingerJimmy BarnesTim MinchinCourtney BarnettCeleste BarberVance JoyPaul KellyArchie RoachEm Rusciano, Guy SebastianDave ThorntonAdam HarveyAmy SharkIva DaviesGina JeffreysJohn WilliamsonCourtney ActBirds Of TokyoTom GleesonAmyl & The SniffersHilltop HoodsNazeem HussainMarcia HinesMidnight OilJudith LucyRÜFÜS DU SOLChristian HullTroy Cassar-DaleyNina Las VegasBriggsJudith LucyDaryl BraithwaiteHuman NatureMelinda Schneider and countless more. See pages below for the full list of organisations and artists supporting this incredible call-out. 
 
#VAXTHENATION aims to remind all Australians of the magic of live events. It kicks off today with a national television campaign – watch the TVC here – soundtracked by multi-Platinum ARIA winners Powderfinger, who donated the use of their iconic hit single “My Happiness”.


Launched under the guidance of advertising guru Russel Howcroft, the TVC was created by agencies Mushroom Creative House and Good One Creative. Says Howcroft:

“With an awesome idea generated by Good One Creative and the incredible creative direction and production capability of Mushroom, we have managed to pull together a powerful campaign via generosity of spirit and a burning desire to rock on. Huge thanks in particular to Powderfinger and the inspired leadership of the LIVE steering committee.” 

Australia has one of the world’s leading music and entertainment sectors. It’s not just vital to our economy and jobs; it provides a rich cultural fabric that connects us all. From sweaty pub gigs to crying with laughter at a comedy show; being moved by an opera aria or diving into the festival mosh; taking your child to their first live show, marvelling at an intricate ballet, or sitting with loved ones in an ornate theatre… these are the moments we all want to get back to. 

Vaccination is the only way to ‘stop the interruptions’ and break the cycle of lockdowns.  
 
With a target of 80% agreed by National Cabinet, the LIVE Alliance says vaccinations are not only important for overall public health but an essential step in stopping the ongoing and devastating effect to our live entertainment and events industry. LIVE Alliance members say: 

“The impact of the pandemic on Australia’s world-leading music, theatre, comedy and live entertainment industries has been truly devastating. Getting vaccinated is the crucial step fans can take which will allow us to join together and enjoy the unbeatable magic of live performance once again.” 

Australia needs to get vaccinated, so we can all get back to doing the things that we love.  
 
The Live Entertainment Sector has been dealt a massive blow over the past 18 months, with thousands of performances disrupted, postponed or cancelled, and tens of thousands of workers stood down (or unable to work at all). Billions of dollars lost to the Australian economy – no shows means no fans spending at nearby restaurants, bars, retail or accommodation, or booking flights just to make a weekend of it. Prior to the most recent lockdowns, live music activity was at just 12 per cent of pre-COVID levels as larger shows and tours remain uneconomic without full venue capacities and uncertainty around both domestic and international border restrictions. Two thirds of industry jobs (79,000) were gone by the end of 2020*, plus $23.6 billion of economic output and $10.7 billion of added value also lost.

Help us stop the interruptions and get vaxxed as soon as you can. Every jab makes a difference, and every Australian can play their part. 

Let’s get our live industry back on the road!

Head to the #VAXTHENATION website for further details and information on where to get your jab: vaxthenation.com.au

*Live Entertainment Industry Report (2020)

#VAXTHENATION – ARTIST SUPPORTERS INCLUDE:
#1 Dads
A. GIRL
A.B Original
Adam Harvey
Alex Lahey
Alex The Astronaut
Alexander Gow
Aleyce Simmonds
Ali McGregor
Alice Ivy
Alice Skye
Amber Lawrence
Amity Affliction
Amy Shark
Amyl & The Sniffers
Andy Garvey
Angie Hart (Frente)
Anna Lunoe
Archie Roach
Art vs Science
Ashwarya
Baby Animals
bad//dreems
Bakers Eddy
Ball Park Music
Ben Lee
Bernard Fanning
Bianka Ismailovski
Big Scary
Birds Of Tokyo
Blake O’Connor
Bob Evans
Bodyjar
Boom Crash Opera
Bootleg Rascal
Brendan Gallagher
Brett Blake
Briggs
Casey Barnes
Catherine Britt
Celeste Barber
Children Collide
Christian Hull
Clare Bowditch
Clowns
Colin Lane
Collar
Confidence Man
Conrad Sewell
Cosmos Midnight
Courtney Act
Courtney Barnett
Cry Club
Cub Sport
Custard
Cut Copy
Dane Simpson
Darren Hayes
Daryl Braithwaite
Dave Thorton
David Campbell
David Hirschfelder
Dear Seattle
Death By Denim
Didirri
Diesel
EGOISM
Em Rusciano
Emma Donovan
Eskimo Joe
Fanny Lumsden
FOURA
Frenzal Rhomb
Front End Loader
G-Flip
Georgia Mac (Camp Cope)
Georgia May
Gina Jeffreys
GL
Gordi
Graace
Graeme Connors
Gretta Ray
Gretta Ziller
Grogans
Guy Sebastian
Harvey Sutherland
Hatchie
Henry Wagons
Hilltop Hoods
Holy Holy
Human Nature
Ian Moss
Iaokim
Isaiah Firebrace
Iva Davies (ICEHOUSE)
J-MILLA
Jake Howie
James Reyne
Jamie Payet
Jasmine Rae
Jebediah
Jen Cloher
Jesswar
Jetty Road
Jimmy Barnes
John Williamson
Jon Stevens
Jordan Barr
Josh Pyke
Judith Lucy
June Jones
Kate Miller-HeidkeKimberley Wheeler
KLP
Kye
L D R U
Lachlan Bryan & The Wildes
Lachlan Edwards
Last Dinosaurs
Laura Imbruglia
Lior
Liz Stringer
Lizzy Hoo
Lonelyspeck
Lord Fascinator
Love, Marco
Lucy Durack
Maddy Jane
Marcia Hines
Mark Seymour
MAY-A
McAlister Kemp
Mel Blue
Melanie Dyer
Melinda Schneider
merci, mercy
Merrick Watts
Mia Wray
Micra
Middle Kids
Midnight Oil
Mikey Robins
Mildlife
Miss Blanks
Moaning Lisa
Montaigne
MzRizk
Nat Bartsch
Nazeem Hussain
Neil Murray
Nick Barker
Nikki Britton
Nina Las Vegas
Ninajirachi
Noah Dillon
O’SHEA
Ocean Alley
Odette
Olympia
Palms
Paul Kelly 
Peach PRC
Peking Duk
Pete Murray
Peter Bibby
Pierce Brothers
Pinkiscool
Planet
Pleasure Coma
PNAU
Polish Club
Pond
Powderfinger
RAT!hammock
Ratcat
Regurgitator
Rest For The Wicked
Richard Clapton
Roger King OAM
Romero
Ross Wilson
Rudely Interrupted
RÜFÜS DU SOL
Sahara Beck
San Cisco
Shane Nicholson
Shannen James
Sheppard
Shihad
Shiny Joe Ryan
Short Stack
SHOUSE
Something For Kate
Spacey Jane
Spiderbait
Sputnik Sweetheart
Step-Panther
Sycco
Teenage Joans
The Angels
The Aston Shuffle
The Bushwackers
The Jungle Giants
The Living End
The Paper Kites
The Rubens
Thomas Porter
Tim Minchin
Tom Ballard
Tom Gleeson
Tornado Club
Touch Sensitive
Towns
Troy Cassar-Daley
upsidedownhead
Urzila Carlson
Vance Joy
Vidya Rajan
Vika & Linda
WAAX
Willaris K
Wolfmother
Yen Strange
You Am I
Zoë Coombs Marr
#VAXTHENATION – CAMPAIGN PARTNERS INCLUDE:
a day on the green
Ability
APRA AMCOS
Arts Central Melbourne
ASM Global
Australia Council for the Arts
Association of Artist Managers (AAM)
Australian Chamber Orchestra (ACO)
Australian Festivals Association (AFA)
Australian Music Industry Network (AMIN)
Australasian Music Publishers’ Association Limited (AMPAL)
Australian Recording Industry Association (ARIA)
Beyond The Valley
Bluesfest
Cattleyard Promotions
Century Venues
Chugg Entertainment
CMC Rocks
COMEDY STORE
DanceWize
Digby Law
Enmore Theatre
Factory Theatre
Falls Festival
Festival X
For The Love
Frontier Touring
Fuzzy
Grapevine
Groovin The Moo
Handsome Tours
Hardware Group
Illusive Presents
Kobalt Music
Kicks Entertainment
Laneway
Live Nation Australia
Live Performance Australia (LPA)
Manning Bar (University Of Sydney)
Media, Entertainment & Arts Alliance (MEAA)
Metro Theatre
Mellen Events
Michael Cassel Group
MJR Presents
Moshtix
Mushroom Group
Music NT
Music SA
Music Tasmania
Music Victoria
MusicACT
MusicNSW
ONELOVE Music Group
Opera Australia
Palais Theatre
Perth Festival
Pitch
Playbill Group
Proxy
Q Music
RedHill Entertainment
Roundhouse Entertainment
Secret Sounds
Sony Music Australia and Sony Music Publishing
Spilt Milk
Splendour in the Grass
 SUN CYCLE
Super Special
TEG
TEG Dainty
TEG Live
TEG Van Egmond
The Annex
The Concourse
The Fortitude Music Hall
The Melbourne International Comedy Festival
The Sydney Opera House
Ticketek
Ticketmaster Australia
TikTok
UNIFIED Music Group
Universal Music Australia
 Untitled Group
Venue Management Australia (VMA)
Village Sounds
WAM
Warner Music Australia
Wildlands
YouTube Music
Zaccaria Concerts & Touring
#VAXTHENATION – CAMPAIGN SUPPORTERS INCLUDE:
AKA Australia/Anthem
AMPLIFIRE
ARNs iHeartRadio, KIIS and Gold Networks
AUM
Australian Independent Record Labels Association (AIR)
Australian Leisure and Hospitality Group (ALH)
Australian Live Music Business Council (ALMBC)
Australian Music Centre
Big Red Bash
Blue Max Music
Bolster
Bossy Music
Channel Seven
Cartel Management Australia
Collective Artists
Country Music Association of Australia (CMAA)
CrewCare
Daydream Nation
Drew Process
Eleven Music
EMC
Empire Touring
Endless Recordings
EMI Australia
Far Land Creative
Feld Entertainment
Five Four Entertainment
Foundation Theatres
Freedom Day Festival
Garma Festival NT
Global Cities After Dark
Good One
GWB Entertainment
Handshake MGMT
Heaps Gay
Hit Network
Hutch Collective
IMC Agency
I OH YOU
Isol Aid
Limelight
Live Music Office
Look Out Kid
Mardi Gras
Melbourne & Olympic Parks
Melbourne Recital Centre
Mirror Music Group
More Talent
MOTHERSHIP EVENTS
Mushroom Music Publishing
Music In Exile
National Aboriginal & Torres Strait Island Music Office (NATSIMO)
New World Artists
Newtheatricals
Niche
Nightlife Music
NLV Records
NOVA Entertainment
NYE In the Park
Our Golden Friend
Oztix
Pavillion
Penny Drop
Point Blank Group
Poof Doof
Private Idaho Management
Rad Music Management
RISING
Remote Control
Scene & Heard
Select Music
Sounds Australia
Sound Merch
Spinning Top
Strawberry Fields
Supersonic
Support Act
The Australian Ballet
The Music
The Push
The Outback Music Group
The Triffid
Tiny Triumphs
This That
Token
Virgin Music
Warm Water
WME
Wonderlick Entertainment
Yours & Owls
Yaluk-ut Weelam Ngargee Festival

With thanks to Mushroom

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