EVANN McINTOSH Shares New Video For ‘Electricity’

“absolutely otherworldly”

““17-year-old burgeoning talent Evann McIntosh is one to have on your radar”

“dreamlike take on alternative R&B”

“Swooning…dreamy R&B groove”

Today, rising 17-year-old singer-songwriter Evann McIntosh (they/them) shares their new single and video Electricity. It is the latest single from their forthcoming ‘Character Development’ project, out August 27 via Mom+Pop Music. Further exemplifying their “dreamlike take on alternative R&B” (Ones To Watch), Evann says that “Electricity is a very nice song about wanting to preserve the spark between you and somebody – the way someone would want to not waste electricity. I shot the music video with Caleb Carnell & his friends. I’m an electrician, it’s wild.”

Evann’s upcoming project ‘Character Development’, attempts to capture the turbulent act of coming-of-age. At times delicate to the touch and at times emanating a self-assured confidence well beyond their 17 years of age, Character Development is more than just Evann McIntosh’s transfixing new project; it’s their way of life.

Written and recorded primarily in the breakout star’s suburban Kansas bedroom, the 13-track collection mixes dark alt-pop and dreamy R&B with streaks of hip-hop, jazz, and funk, calling to mind everything from Prince to Billie Eilish as it grapples with growth and evolution, gender identity and sexuality, freedom and self-expression. The album is a work of pure intimacy, a poignant and revealing portrait of modern adolescence from an artist unraveling the mysteries of their psyche one song at a time.  

“This record is all about growth and change,”Evann explains.“I’m always evolving, and this album is the sound of that transformation, of one version of myself giving way to the next.”

Character Development‘ is more than just Evann McIntosh’s transfixing new release; it’s their way of life. The writing here is as insightful as it is unpredictable, alternating between earnest poeticism and playful acrobatics. The production is similarly adventurous, with McIntosh’s longtime collaborator Jesty Beatz once again wrapping their performances in lush, magnetic arrangements.

‘Character Development’ follows McIntosh’s acclaimed 2019 debut, ‘MOJO’, a digital juggernaut that racked up more than 31 million streams in part due to the viral TikTok success of lead single What Dreams Are Made OfOnes To Watch hailed the music’s “self-awareness and vulnerability,” while WWD praised McIntosh’s “maturity and vision,” and Vogue HK declared that they were “ready to conquer the world.” The record also caught the attention of esteemed indie label Mom + Pop, who signed McIntosh over Zoom in the midst of the COVID-19 pandemic.


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With thanks to Positive Feedback

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