LONDON GRAMMAR’s Official Video For ‘How Does It Feel’

Official Video For How Does It Feel From Their Forthcoming Third Studio Album ‘Californian Soil’
VIA DEW PROCESS April 16, 2021 – Pre-order the album here

“A welcome return: light and sonically sweet, there’s a sense of ease to both the chiming synths on the track and frontwoman Hannah reid’s vocals…pure pop energy” – GQ

“London Grammar have examined the demons of the past and identified a clearer path forward – one that lies in Hannah taking her place as the true leader of London Grammar, giving her the space to push back against the sexism she’s faced near-daily in her career. This shift in dynamic may see her giving the fans what they deserve, but more importantly, she’s giving herself what she deserves too” – NME

“The ethereal lead single from the band’s forthcoming third album, Californian Soil, is an enchanting mix of Florence, the xx and Stevie Nicks…and London Grammar, obviously” – The Guardian Guide Track of the Week

“The London three-piece serve up a powerful reminder of how gripping their swirling, ambient electronica can be” – Sunday Times Culture

“An uplifting return for the British trio, with Hannah Reid’s pure vocals floating over an electronic backing that heads towards classic house music” – The Times

London Grammar release their official video for their new single How Does It Feel. The video features frontwoman Hannah Reid and The Queen’s Gambit star Jacob Fortune-Lloyd, who plays Reid’s on-screen boyfriend.

Co-produced by Brit award-winning writer and producer Steve Mac – known for his work with some of the most prolific names in pop – and has just been added to the Radio 1 B List, arriving just a few weeks ahead of the release of ‘Californian Soil’, the brand-new studio album from the band, out April 16 on Ministry Of Sound.

Of the single, Hannah Reid said, “I’ve always loved pop music. Some of my favourite writers and singers are female, many who are younger than me but who are absolutely smashing the pop world with amazing songs. This song started off as an experiment and ended up being one of my favourites on the record. Along with our alternative side, this creates a light and shade on our album that I’ve always wanted to achieve.”

The new album features hit singles Baby It’s You and Lose Your Head, both of which were co-produced by George FitzGerald. The band also just released the Paul Woolford remix of How Does It Feel.

‘Californian Soil’ is the irrefutably beautiful third album from London Grammar, whose success and longevity as a band has traced the British pop graph for over a decade. The album itself embodies a new clarity of purpose centred around frontwoman Hannah Reid, who crafts a message of femininity and power on the new material. Their debut double platinum selling record If You Wait garnered huge success upon its release in 2013, which was followed by their #1 record ‘Truth Is A Beautiful Thing’ in 2017. To date the band have sold 3 million records and 1 million tickets globally, whilst their music has been streamed 1 billion times. Having garnered numerous BRIT nominations and awarded a prestigious Ivor Novello, London Grammar remain rooted as one of the most exceptional and successful artists of a generation.

‘Californian Soil’ is out VIA DEW PROCESS April 16, 2021
Pre-order the album here.


Thanks to Daydream Nation

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