“This is so iconic, shit.” – 4.5/5 stars – Pip Rasmussen – triple j Unearthed
“This song is brimming with fun and vitality – if you can remember what it’s like being in a nightclub at about 2am, this is exactly the sort of song you want to be busting your moves to.” – Acid Stag
“I don’t feel like dancing at 7 am usually. But listening to this…well…I now like dancing at 7 am! This is actually a tune! Added to my playlist!.” – 4.5/5 stars – Tom Forrest – triple j Unearthed
Spun on BBC Radio 1 w/ Charlie Hedges
Following on from the release of his critically praised single Drip featuring Jannah Beth, Sydney-based producer Friendless has just unveiled the dapper accompanying video clip – shot and edited by Matthew Jigalin and styled by GTAB.
Shot at photography/videography studio Good Loco in Sydney’s Marrickville, the clip is framed as a ‘Behind The Scenes’ video of a fashion shoot, featuring an enigmatic performance from feature vocalist Jannah Beth. As the video plays out, the crew and stylists’ cameos can be seen as the camera occasionally folds back to Friendless’ over-the-top fashion photographer character.
Friendless talks about the process behind the clip:
“The concept was to collaborate with a local designer (GTAB) and showcase her work while we look drippy af and have a helluva lot of fun doing so. We wanted to make it feel like a BTS clip of a fashion shoot, hence the cameos from stylists, MUA and crew. I play an over-the-top fashion photographer who is directing Jannah in a shoot. Simple concept but sometimes they are the best when you only have 3:08 secs to tell a story.”
Since release, the track has seen support from BBC Radio 1, triple j, triple j Unearthed, FBi Radio, Acid Stag and The AU Review. Previous releases have also been added to rotation on ABC’s Rage and triple j Unearthed, who selected him as one of the winners of their NIDA video clip competition in 2019. They’ve also been widely embraced by Australian tastemaker blogs Pilerats, Acid Stag, Purple Sneakers, Cool Accidents, Project U, The AU Review, Tone Deaf and Stoney Roads.
In the live arena, the producer has spent the last six years playing shows across Sydney and Australia, including supporting dance luminaires PNAU, Duke Dumont, Shiba San and Justin Martin.
Friendless also involves himself in the community through charity work with organizations such as Heaps Decent, who work with kids in Juvenile Justice Centres. “It was something I was passionate about,” explains Friendless. “These kids were only ‘criminals’ due to generational poverty and undiagnosed mental health issues in families that usually manifested itself in addiction issues and violence” he continues.
Drip is available worldwide now
Thanks to Good Intent