Innovative upcoming pop artist Jayden McGrath has announced his debut single Conditions, a fascinating track that explores a feeling of acceptance towards less-than-ideal circumstances in life, out May 31. The accompanying video to Conditions, made in collaboration with Dave Hunter of Band Factory Digital Media (Drown This City, Captives) and artist Joey Klarenbeek, is a dark, hypnotic reflection of that feeling of strange contentment. Jayden McGrath will be celebrating the release of his debut single with a headline show at Melbourne’s Evelyn Hotel on June 7.
Conditions consists of an intriguing concoction of genres; pop, rock, RnB – just to name a few that Jayden dips his toes into on this track. That’s a lot to work with, but somehow, it just all makes so much sense. Driving percussion and intricate guitar work in complete harmony with sweeping synthesisers and Jayden’s unique, undeniable vocal. Conditions is hook after hook, and is sure to get audiences moving and singing along to that killer chorus. Speaking on the inspiration behind the single, Jayden says, “Conditions is a track that came up for me in a rather dark period of my life. After some big changes, I started to question the meaning and purpose of my life. At the time it felt like every step forward sent me two steps back. Conditions is a kind of morbid acceptance of everything being dull for me at this point in time. Luckily since then, things have changed!”
The video for Conditions is suitably opaque, set in shadowy hallways and dim, moonlit alleys. Each scene is punctuated by detailed, animated drawings by Joey Klarenbeek, flickering, momentary, and visually describing the mood of each character in the clip. Jayden explains, “I came up with the concept for the clip myself. I’m not sure exactly what I was after at the time, however, I know I wanted to address a dull scenic manner in the shots. Mainly I was trying to visually address humanity’s lack of connection with one another and being ‘switched off’ from any real and physical interaction. This is where the emoji drawings come in. I thought it could be cool to take a visual approach to how things are heading – why talk when you can text right?! After a few meetings with Dave Hunter, we came up with some more concepts for additional animation and scenes which I’m really glad about. Without Dave’s input, the clip would not be what it is!”
To celebrate the release of Conditions, Jayden will be playing an exclusive show at The Evelyn Hotel in Melbourne on June 7, and fans of this exciting new artist are sure to be in for a treat. Thrilled to be releasing Conditions and begin this new chapter in his life, Jayden enthuses,“To be honest it feels quite surreal to be releasing Conditions! It’s been quite a long road for me to get to this point, and I have been lucky enough to accomplish a vague painting of my life through storytelling and songwriting. I feel like this track, being one of the first tracks I produced as an independent artist, is a fitting opening scene for what’s to come from myself in the future.”
Conditions is out May 31
FRI 07 JUN | EVELYN HOTEL, FITZROY VIC | 18+
Tickets available from www.oztix.com.au | 1300 GET TIX | All Oztix Outlets